The World Heritage Road is both a route through Central Vietnam and the name of the project to develop and promote the area.

A joint initiative from the three Central Vietnam provinces of Thua Thien Hue, Danang City and Quang Nam and the Vietnam National Administration of Tourism, the World Heritage Road aims to promote and develop tourism to this culturally and geographically rich area of Vietnam.

The World Heritage Road will stretch from Vinh to Hue to Danang to Hoi An/ My Son to Nha Trang to Dalat, around 1,500km of Highway Number One along the coast of Central Vietnam.

It is so-called because the route encompasses no less than three UNESCO-designated World Heritage Sites; the sixteenth century silk route trading port of Hoi An; My Son Valley, the sacred remains of the ancient Cham civilization, and the ancient imperial city of Hue.

The Word Heritage Road will become an extension of the East-West Corridor which connects Vietnam/Laos/Thailand/Myanmar, and which will stretch along the coast of Central Vietnam on the current Highway Number One.

The area is rich in natural history and culture and as such has tremendous long-term potential for the development of road tourism throughout the Indo-China region.